Chairman Since 2012
Per grew up trout fishing in the Telemark region of Norway and spent summers on the Lœrdal River, on the west coast of Norway, where he first encountered salmon fishing. By the age of 12, he had landed his first salmon of 12 kilos and his passion for salmon fishing was born! He has been salmon fishing and exploring the sport and its rich history in his homeland of Norway ever since. In addition to overseeing the company, Per will take an active role and responsibility for continuing Manfred’s conservation work of the Gaula.